Casting call: seeking real mom models

It’s really happening!  Our concept is now a reality and we are in search of real pregnant women to model our Spring collection.  Get featured on our e-commerce store, tell a friend & join the fun 🙂

Casting call for pregnant women: e-commerce photoshoot & fashion show

We are looking for local pregnant women to be a part of the exciting launch of a new online maternity store.  We want everyday real women, all shapes & sizes and at different stages of pregnancy.  No more fake bellies! The vision is to have our models demonstrate our effortless looks while inspiring others to look & feel great during pregnancy.  We are casting for our website photoshoot and for our launch party fashion show.

Who we are

Viemére is a local tech start up specializing in maternity fashion.  Our brand is innovative; offering chic clothes paired with cool how-tos.  Gone are the days where pregnant women are stuck with frumpy unflattering clothes.  They can now look & feel great with our carefully curated clothing.  Everything in our online store is well thought out; incorporating lifestyle, wearability and personal style.

What we are looking for:

  • Women of all sizes, ethnicity and varying stages of pregnancy
  • Willingness to wear different clothing styles including sports nursing bra
  • Comfortable with sharing model stats (i.e name, weight, height, week of pregnancy etc. so other moms can relate to you!)
  • Ability to change in/out of clothing, stand or walk for 2-3 hours (there will be breaks!)
  • Feel comfortable in front of camera and can take direction from photographer

Our vision/mood for our photoshoot is lifestyle, fun, attainable with a touch of inspiration.  Here are some examples. Please refer to these links to see if this excites you! (You don’t need to be a professional model!)


Please email us at with your contact information and the following:

  • Name, weight, height, dress size, week of pregnancy
  • Full body photo in fitted clothing (i.e workout gear)
  • Close up headshot

Your photos do not have to be professionally taken (a cell phone camera is fine!) as long as it is clear & visible.

You need to be available for ONE of the following dates:

Photoshoot date: March 12th 9-5pm (you’ll have a slotted time) at My City Photos studio or Fashion show: March 28th 6-9pm (Gastown location TBD)


Thank you for supporting us and being a part of our start-up journey! As a token of our appreciation, you’ll receive professionally edited photos, hair & makeup application (model treatment!) and a thank you gift from Viemère’s online store.

2 thoughts on “Casting call: seeking real mom models”

  1. Hi Anuja, successful candidates will be contacted by end of next week. Based on the applicant’s availability, they will either be modelling for the photoshoot or the fashion show and we will have a time slot to choose from. Is there something else you would like to learn more about?


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