This company wasn’t always called Viemère. It was actually called Holstyn & Co. I had named it after my son’s middle name. If it wasn’t for him, I wouldn’t truly understand the horror of maternity clothes. But something stopped me in my tracks.
During my initial pitch in front a panel at New Ventures BC acceleration program – one of the directors told me something odd. He said when he first heard the name, he thought of Holstein cows. And commented that it might be sensitive with nursing moms and being reminded of cows. We all laughed and I brushed it off.
Shortly after, I announced to all my supporters that I finished my start up accelerator and was gonna go for it. And I heard the same thing again.
Something didn’t sit right with me.
As an entrepreneur – my gut is always my first and final OK. If there ain’t no peace in my heart, I will not move forward. There’s something I know I need to deal with.
So I pondered for a weekend. I asked myself…if I knew a portion of pregnant women didn’t want to be associated with whales…would I go and name my company “Blue Whale Co.” knowingly?? Even if it had a story behind it? The answer was no.
I openly started talking to a few trusted confidants. Some said “The hell with it. Name it whatever you want.” But one lunch with a friend nudged me to do a bit of research. She mentioned a podcast called “How to Name your Company” by Gimlet Media. It was like a ‘still small voice’ that told me to ‘wait’ before I move forward.
So another week went by. I would spend days (like FULL DAYS) sitting and googling different languages, meanings, etc. The hardest part was everything was taken under the sun. Domain names were not available or would cost me $40K. Don’t believe me? Play here.
I was down to 3:
Kaylan, Ensemble, Ambrosia, (which btw were all taken)
Nope this is not working. I decided to hire someone.
This was the best money I’ve ever spent. Daisy asked a few questions about what I liked, what my company was about and came up with a list in 4 days. No hits for the first list. We did 2 revisions, and was so close to choosing:
Zuzelo (inspired by su cielo, sky in Spanish) and Lucori (she made it up).
It was SO close. I leaned more towards Zuzelo cause it was fun. It set me apart from the cheesy baby bump names or mall stores. But it was too close to Zulily. Lucori sounded too jewelry store. I ended up scrapping it. It’s now 3 weeks in. I have a 6 month plan and I’m pissin’ my pants cause I just lost a month on a NAME! My mentor would kill me if he found out! I waited another 4 days for round 3. I anxiously checked my email for her list of names. Sadly nothing jumped out at me. I slept that night wondering if I should submit a revision again or tell her to stop because we’ve come to a road block. Relentless and foolishly persistent, the next day, I decided to start all over again. I pulled out all the names and played this game all over again.
Vie meaning life.
Noor meaning sparkle.
This word caught my eye. I really liked vie because it meant a lot…new life (baby), new life (mom’s new life). Wait. Mom’s new life? What about mother in different languages? Viema is taken. Viemother sounds lame.
And it happened.
Like when you try on that wedding dress. And you know. It’s the one.
Cross referenced domain availability.
And I could hear the “hallelujah!”
It was as if the name was there all along and I didn’t see it. So simple, flows so nicely. Feminine. But not sickly girly. Not in your face pregnancy.
Asked my heart. √
OMG. I have a name.
OMV. Oh My Vie for a blog? That’s freakin’ brilliant.
And that’s how it all happened.